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• To spread awareness about the syncretic and synergetic genius and importance of Urdu culture, language & literature.
• To develop the literary taste & sense and significance of language and culture.
• To create the love & respect for values especially human values.
• To protect and promote the creativity and originality.
• To promote the scholastic & research aptitude.
• To promote communicative skills among the students to become successful in the market and society.
Preservation and
promotion of Human and aesthetic values amidst Consumerism and Materialism
through Urdu Culture, Language &, Literature.
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