To spread awareness about the syncretic
and synergetic genius and importance of Urdu culture, language &
literature.
To develop the literary taste
& sense and significance of language and culture.
To create the love & respect
for values especially human values.
To protect and promote the
creativity and originality.
To promote the scholastic &
research aptitude.
To promote communicative skills
among the students to become successful in the market and society.
Preservation and
promotion of Human and aesthetic values amidst Consumerism and Materialism
through Urdu Culture, Language &, Literature.
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